Then, they assign you a rep who helps build up your profile and add appropriate tags to your photos. I joined the Houzz “pro” marketing program last year and ended up canceling early. I haven't seen very many results from it, but I will admit I have not optimized it in such a way that I would expect those results. Correct me if I'm understanding that wrong, but ?!?!?!?!Īnyway, I know that I'm a little late to the party on this, but I'm really curious to know what your experiences are, and if you guys have any thoughts on using Houzz to drive website traffic and business. The wildest part of the whole ordeal is the SEO "non following" link, which is actually mind boggling to me! The point of making a profile to begin with is to drive traffic to ME, and if a consumer's ads are showing items they've looked at on Houzz, versus what the company paying them (me, you, corporate company) sells, or the design professional's digital marketing, what is the point?! The way I understand this whole thing, is if I pay for a Facebook/Instagram ad targeting my demo, and someone finds my Houzz profile, I am then competing against myself and Houzz for ad space on my target's feed when they move to their normal online behavior, because the fact that they followed my Houzz profile to my website is not cached in their history. It's up to me as a professional to discern where to spend my time, but I guess to me, the difference is that I am voluntarily on this forum, answering questions on my free time, whereas Houzz presents itself as a marketing and revenue generating opportunity. As someone trying to make a living in the home design and decor industry, the classic gripe of "tire kickers" using my images/projects/advice to then DIY or find at a cheaper rate is very frustrating, but part of the internet age - I mean, we're on a forum right now designed to answer people's design questions, free of charge. Anyway! Some of the information presented in the AD article here isn't relevant to me, since I'm not an independent designer, but I am curious as to what this community's thoughts and experiences using the platform are. That prompted someone to send me a blog post, and then I did some more digging from there. So, the company that I work for has been harping on making sure all of its designers' Houzz pages are set up and maintained, and I've been asking for reviews from people.
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